A Sydney real estate agent used a focused social media push to sell a property at 35 Crestwood Drive, Baulkham Hills for $1.95 million in just 24 days. The listing matched the median house price for the area, based on data from 290 sales recorded over 12 months. The transaction shows how pairing traditional listing sites with Facebook and Instagram ads targeted at a 10-kilometre radius can cut down the time needed to finalise a deal.
Agent Steve Cole credited the outcome to a high-volume strategy. Within the first three weeks, the campaign drew over 50,000 views, pulling in buyers who had not originally sought the property but became serious candidates after seeing it online. This broader exposure generated two competing bids. The first, submitted after seven days, did not meet the seller’s target price. The second came from a family that returned for a second viewing with extended family members, evaluating aspects like school districts and transit options. Their revised offer demonstrated stronger commitment. Steve noted that when families bring additional relatives to inspections, it often signals serious intent, as they are assessing practical considerations like daily commutes and educational opportunities for children.
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Cole’s approach differs from methods that depend only on pre-existing buyer databases. Instead, he used digital advertising to expand the potential buyer pool. His experience in local market trends and business ownership allows him to merge classic listing techniques with contemporary digital methods. With a background in industry training and years living in The Hills, Cole combines organisational skills, clear communication, and a client-focused approach to manage campaigns effectively. For more information, contact Steve on 0447530533.
